Policies

Privacy Policy

Last Updated: May 19, 2025

WiseStudio Ventures LTD, operating as Demandflow ("Demandflow", "we", "our", or "us"), respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website  engage with our services, or interact with our team (collectively, the "Services").

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. By accessing or using our Services, you agree to this Privacy Policy. If you do not agree with our policies and practices, your choice is not to use our Services.

1. Information We Collect

We may collect several types of information from and about users of our Services, including:

Personal Information:

Information by which you may be personally identified, such as:

  • Name
  • Email address
  • Phone number
  • Company name and job title
  • Any other information you voluntarily provide when you sign up for a newsletter, request a consultation, use our services, or engage in a business relationship with us.

Non-Personal Information / Usage Data:

Information that is about you but individually does not identify you, such as:

  • Device and Connection Information: IP address, browser type and version, operating system, device type, screen resolution, and language preferences.
  • Usage Details: Details of your visits to our website, including traffic data, logs, referring/exit pages, date and time of visit, pages viewed, time spent on pages, clickstream data, and other communication data and the resources that you access and use on the website.
  • UTM Parameters: We may collect data from Urchin Tracking Module (UTM) parameters to understand the source of website traffic and the effectiveness of our marketing campaigns.
  • Analytics Data: We use third-party analytics services (as detailed below) that may collect information about your interaction with our website, such as mouse movements, clicks, scrolling activity, and anonymized keystroke information (excluding sensitive fields).

2. How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

  • To provide, operate, maintain, and manage our Services.
  • To improve our website, services, and user experience.
  • To understand how users interact with our website, including A/B testing different versions of our website or features to enhance functionality (e.g., using PostHog).
  • For marketing and promotional purposes, such as sending newsletters or information about our services that may be of interest to you (where you have consented or where otherwise permitted by law).
  • To respond to your inquiries, comments, and provide customer support.
  • For billing, account management, and other administrative matters.
  • To monitor and analyze trends, usage, and activities in connection with our Services (e.g., using Google Analytics, Microsoft Clarity, PostHog).
  • To ensure the security of our website and services.
  • To fulfill any other purpose for which you provide it.
  • To comply with legal obligations and enforce our policies.

3. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies (like web beacons or pixels) to enhance your experience, analyze site traffic, and for A/B testing and advertising purposes.

What are Cookies?

Cookies are small text files placed on your device by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

How We Use Cookies:

  • Essential Cookies: Necessary for the website to function and cannot be switched off in our systems.
  • Analytics and Performance Cookies: Allow us to recognize and count the number of visitors, see how visitors move around our website, and help us improve the way our website works. We use PostHog, Google Analytics, and Microsoft Clarity for these purposes. These tools use cookies to collect information about your use of our website, which may include recording your sessions.
  • Functionality Cookies: Used to recognize you when you return to our website and enable us to personalize our content for you.
  • Targeting/Advertising Cookies: May be set through our site by us or our advertising partners to build a profile of your interests and show you relevant advertisements on other sites.

Your Choices Regarding Cookies:

  • Cookie Consent Banner: When you first visit our website, you will be presented with a cookie consent banner, which allows you to accept or manage your cookie preferences for non-essential cookies.
  • Browser Settings: Most web browsers allow some control of most cookies through the browser settings. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. However, if you disable or refuse cookies, please note that some parts of our Services may then be inaccessible or not function properly.

4. Sharing Your Information / Third-Party Services

We do not sell your personal information. We may share your information with third parties only in the ways that are described in this Privacy Policy:

  • Service Providers: We may share your information with vendors, consultants, and other third-party service providers who need access to such information to carry out work on our behalf. These include:
    • PostHog: For product analytics and A/B testing. You can review PostHog's privacy policy for more information on how they handle data.
    • Google Analytics: For website traffic analysis. For more information on how Google uses data when you use our partners' sites or apps, visit www.google.com/policies/privacy/partners/. You can opt-out of Google Analytics by installing Google’s opt-out browser add-on.
    • Microsoft Clarity: For user behavior analytics, including session recordings and heatmaps, to help us understand how users interact with our website and to improve user experience. You can learn more about Microsoft Clarity's data collection and use by reviewing their privacy statement.
    • Other providers for services such as website hosting, email delivery, customer relationship management, and payment processing.
  • Legal Obligations and Rights: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to: (a) comply with a legal obligation or governmental request; (b) protect and defend the rights or property of DemandFlow; (c) prevent or investigate possible wrongdoing in connection with the Services; (d) act in urgent circumstances to protect the personal safety of users of the Services or the public; or (e) protect against legal liability.
  • Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. We will notify you before your Personal Information is transferred and becomes subject to a different Privacy Policy.

5. Data Security

We implement a variety of security measures designed to maintain the safety of your personal information when you enter, submit, or access your personal information. We use administrative, technical, and physical security measures to help protect your personal information. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Your Data Protection Rights

Depending on your location (particularly if you are in the UK or European Economic Area), you may have the following rights regarding your personal information:

  • The right to access: You have the right to request copies of your personal information.
  • The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • The right to erasure: You have the right to request that we erase your personal information, under certain conditions.
  • The right to restrict processing: You have the right to request that we restrict the processing of your personal information, under certain conditions.
  • The right to object to processing: You have the right to object to our processing of your personal information, under certain conditions (e.g., for direct marketing purposes).
  • The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
  • The right to withdraw consent: If we are relying on your consent to process your personal data, you have the right to withdraw that consent at any time.

If you wish to exercise any of these rights, please contact us using the details provided below. We will respond to your request within the timeframe required by applicable law. You also have the right to lodge a complaint with a supervisory authority, such as the Information Commissioner's Office (ICO) in the UK.

7. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. Non-personal information may be retained for longer periods for analytical purposes.

8. International Data Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction. If you are located in the United Kingdom or European Economic Area, this may include transfers to countries outside these regions.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information (e.g., through Standard Contractual Clauses or adequacy decisions).

9. Children's Privacy

Our Services are not intended for use by children under the age of 16 (or the relevant age in your jurisdiction). We do not knowingly collect personally identifiable information from children under 16. If you become aware that a child has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from children without verification of parental consent, we take steps to remove that information from our servers.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

11. Contact Us

For questions about this Privacy Policy or our privacy practices, you can contact us at:

WiseStudio Ventures LTD operating as Demandflow

Email: privacy@demandflow.co

Address: First Floor, Swan Buildings, 20 Swan Street, Manchester, M4 5JW

By using our website or engaging in our services, you consent to our Privacy Policy.