Growing beyond a creator-first website
Passionfroot is an all-in-one platform that streamlines influencer marketing for B2B brands, making it easy to find creators, book collaborations, and manage payments in one place.
Our first project with Passionfroot began shortly after they raised their pre-seed where we collaborated to build a vibrant, interactive site bringing their brand to life. The goal was to create a content-driven hub for creators, setting them apart in the growing creator economy.
As they scaled, their priorities evolved. Passionfroot wasn’t just for creators anymore. They needed to position themselves as a must-have tool for the companies running influencer marketing campaigns too.
They came back to us with a new challenge: Refine the brand, reposition the website, and build an experience that speaks directly to both creators and companies.
Refining the brand for a new audience
Passionfroot had a strong visual identity, but as they moved into their next phase, they wanted to feel more product-led, slightly more tech-forward, and less solely creator-focused.
This shift meant evolving their identity, restructuring the website, and creating a dual-audience experience that balanced both sides of the marketplace.
We updated their colour palette, typography, and graphic style, evolving the brand to feel sharper and more aligned with their new positioning while still maintaining the vibrant energy that set them apart.
A website that works for both creators and companies
Passionfroot’s original website was built with a creator-first approach, but their growth required a new structure. We redesigned and rebuilt the site to serve two distinct user journeys:
Companies: The new primary homepage now speaks directly to businesses, positioning Passionfroot as the go-to tool for managing influencer marketing campaigns.
Creators: A secondary homepage provides a dedicated space for content creators, making it clear how they can use the platform to land sponsorships.
This meant essentially designing two websites within one, ensuring that each audience had a clear, intuitive experience.
We built everything natively in Webflow, leveraging custom animations and interactions to make the site feel engaging, modern, and dynamic without sacrificing performance. Using HTML, CSS, JavaScript, and GSAP, we created seamless page transitions, fluid micro-interactions, and an overall experience that reflects Passionfroot’s identity as a highly interactive and trend-forward platform.
A clearer journey for each side of the marketplace
- Featured on the Webflow homepage twice for its standout design and interactivity
- Built a thriving community of high-profile creators, including Ali Abdaal, Dan Go, and The Milk Road
- A refined brand identity that balances tech, product, and creator-friendly aesthetics
- A dual-audience website that clearly separates the journeys for companies and creators
- A highly interactive, on-brand experience, built entirely in Webflow
From our first collaboration to this full-scale evolution, Passionfroot now has a brand and website that aligns with their future, helping both creators and companies connect in a smarter, more streamlined way.
