B2B Copywriter & Content Strategist
Find the words that make complex B2B companies clear and compelling, from a new website to the content that helps it grow.
- Full-time
- Remote
The opportunity
Help B2B companies make their value clear and compelling. You’ll shape messaging and tone of voice, write new websites and develop content that gives readers a useful understanding of the business and its expertise.
Great writing is the core of this role. You’ll own content strategy and editorial quality within the Website Growth Lead’s roadmap, with the Project Lead coordinating delivery.
What you’ll do
Make the message clear
Research the business and its customers, ask good questions and find the evidence behind its claims. Develop messaging and practical tone of voice guidance with the client.
Write websites that help people decide
Write homepages and product or service pages that make the company’s value clear. Take copy from discovery through drafts and client review, working with designers on hierarchy and refining the words in the finished page.
Turn growth priorities into useful content
Work with the Website Growth Lead on SEO and AEO priorities. Build an editorial plan across new and existing content, drawing on the client’s expertise and coordinating reviews with the Project Lead.
Own the editorial standard
Write well-researched articles that answer a customer’s question in depth. Support claims with evidence and substantially edit AI-assisted work. Present your recommendations, prepare copy for publication and use performance insights to improve it.
The expertise you’ll bring
- A strong B2B portfolio covering marketing website copy and useful, well-researched long-form articles, with a clear point of view supported by evidence.
- The ability to understand an unfamiliar business and turn complex ideas into writing its customers understand. You’ve developed messaging and tone of voice with clients.
- Practical SEO and AEO content strategy: translating search intent and audience questions into an editorial plan alongside a growth specialist.
- Excellent written English and strong editing at the level of argument, structure and detail.
- An established AI workflow with careful fact-checking and substantial editing. Your own thinking and editorial decisions show in the finished work.
- Confidence presenting copy, working with designers and growth specialists, and managing briefs, drafts and feedback across several clients.
Useful additional experience
- Writing for B2B SaaS, technology or businesses with complex products and services.
- Customer or subject matter expert interviews, including turning those conversations into original content.
- Conversion copywriting and using website performance insights to improve a page’s message.
- Working in a CMS and preparing content for publication.
- Agency experience across both website projects and ongoing content programmes.
How we’ll help you grow
Build direct relationships with B2B clients and learn from the people who know their products. Develop your work across website launches and ongoing content, and help shape our editorial standards.
- Performance bonuses and a clear path to promotion.
- Access to frontier tools.
- Dedicated learning time, funded development and regular feedback.
- Work with specialists across brand, design, development and growth.
- 25 days’ paid leave, plus one week off over Christmas.
- Fully remote, with a flexible schedule around your role’s collaboration hours.
High standards, shared.
Take ownership, stay curious and obsess over the details. Collaborate without ego, give clear feedback and meet real client deadlines.
Let’s see what you can do.
Apply through the form with your CV and LinkedIn profile. Tell us about yourself, your work history and how you use AI. You can also share a writing portfolio or sample.
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