Website Growth Lead (SEO, AEO & CRO)

Connect search, AI discovery and conversion to help B2B websites become a stronger source of qualified demand.

Full-time
Remote

The opportunity

Own the growth strategy that helps B2B websites attract the right people and turn interest into qualified enquiries. You’ll lead SEO, AI discovery and conversion work, advise clients directly and work with designers and developers to put the plan into practice.

You’ll own SEO, AEO/GEO and CRO strategy across client accounts, with Project Leads owning delivery. You’ll report to a Co-Founder and also help shape Demandflow’s growth offering and our own marketing.

What you’ll do

Set a growth direction that matters

Understand each client’s business, audience and wider marketing. Build a prioritised roadmap that connects discovery and conversion to commercial goals, then turn it into clear briefs with the Project Lead.

Improve discovery in search and AI

Lead technical, on-page and content SEO. Research search intent and competitors, investigate AI visibility and test AEO/GEO approaches. Be clear about what the evidence supports and what remains uncertain.

Turn more interest into enquiries

Use quantitative and qualitative research to understand behaviour and friction. Develop hypotheses around messaging, landing pages, forms and journeys, then work with designers and developers on improvements and experiments. Assess the results and use them to decide what happens next.

Turn results into better decisions

Define useful KPIs, own reporting and lead growth conversations with senior client stakeholders. Explain what has changed, what it means and where to focus next. Share learning across accounts and work with a Co-Founder on Demandflow’s own SEO, AI discovery and conversion.

The expertise you’ll bring

Strong hands-on technical, on-page and content SEO, with evidence of improving relevant organic traffic or contributing to business outcomes.
Practical AEO/GEO experience through research, audits or experiments. You can explain what you learned and the limits of the evidence.
Hands-on CRO: taking an opportunity from analysis through an improvement or experiment and judging the result against its objective.
Strong B2B marketing knowledge, connecting websites with positioning, campaigns and pipeline.
Experience with GA4, Google Search Console and behavioural analytics, turning data into recommendations while explaining its limits.
Client-facing strategic experience with senior stakeholders. Agency experience is strongly preferred, and you can prioritise work across several accounts.
Practical AI use in research and analysis, with findings checked against evidence and your own judgement guiding recommendations.
Fluent English and excellent written and verbal communication, making complex findings clear to people outside your discipline.

Useful additional experience

Working with B2B SaaS, technology or high-growth companies.
Webflow and experimentation or A/B testing tools.
Ahrefs, Semrush, Screaming Frog, Hotjar or Microsoft Clarity.
Content strategy or paid acquisition, including the relationship between campaigns and landing pages.
Improving an agency’s own marketing or growth strategy.

How we’ll help you grow

Own a broad growth remit with designers and developers who can put your recommendations into practice. Help shape the service itself and work directly with a Co-Founder on Demandflow’s growth.

Performance bonuses and a clear path to promotion.
Access to frontier tools.
Dedicated learning time, funded development and regular feedback.
Work with specialists across brand, design, development and growth.
25 days’ paid leave, plus one week off over Christmas.
Fully remote, with a flexible schedule around your role’s collaboration hours.

High standards, shared.

Take ownership, stay curious and obsess over the details. Collaborate without ego, give clear feedback and meet real client deadlines.

Let’s see what you can do.

Apply through the form with your CV and LinkedIn profile. Tell us about yourself, your work history and how you use AI. You can also share a growth case study or project.

Apply now

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